Along with Sri Lankaโs 34th World Consumer Rights Day (WCRD) celebrations, the country is also launching its first consumer oriented digital platform service on 15 March.
HE the President Maithripala Sirisena and Minister Industry and Commerce Rishad Bathiudeen are scheduled to unveil the first consumer oriented national social media platform by the countryโs apex safeguard agency, the Consumer Affairs Authority (CAA)ย on 15 March afternoon at Nelum Pokuna theatre during the Colombo celebrations of 34th World Consumer Rights Day (WCRD).
At todayโs Nelum Pokuna event, many academics from leading local universities will be making presentations on social media, development of consumer rights, e Laws and policies for Digital Age, along with an awards presentation for winners of CAA Twitter Competition. Consumers Internationalโs Regional Project Officer for Asia and Pacific Satya Sharma is scheduled to make a special presentation on regional and global consumer trends and developments in the digital age.
According to Consumers International, WCRD is an opportunity to promote the basic rights of all consumers, for demanding that those rights are respected and protected, and for protesting the market abuses and social injustices which undermine them. The theme of this yearโs WCRD is ‘Building a Digital World Consumers can Trust.’
The World Consumer Rights day was initiated as a result of US President John F. Kennedyโs speech to US Congress on Consumer Rights, delivered on 15 March 1962. Since then, 15 March is considered the โWorld Consumer Rights Day.โ The first WCRD was observed in 1983.
Leader of All Ceylon Makkal Congress